For dental practices, every call is a potential doorway to revenue. Whether its first-time patients booking an appointment or existing patients scheduling a treatment, each missed call represents a missed opportunity to grow your business. Beyond the immediate loss of an appointment, missing a call can have long-term implications for your practice’s financial health.
Missed Calls = Missed Patients
The immediate impact of a missed call is clear: if a patient can’t reach your practice, they’re more likely to call another dentist. If your practice doesn’t answer, the potential patient is going to move on.
But the financial impact goes beyond that single appointment. The lifetime value of a patient in a dental practice is significant. For example, a new patient might start with a basic cleaning but later invest in higher-value services like orthodontics, cosmetic procedures, or restorative treatments. Over the course of years, one patient could bring thousands—or even tens of thousands—of dollars in revenue.
By missing a call, you’re not just losing an appointment; you’re potentially forfeiting years of business.
How Effective Scheduling Protects Your Revenue
Take the example of MyOrthodontist, highlighted in a Unique Dental Scheduling case study. Before partnering with Unique, their in-house call center managed to answer only 60% of incoming calls. This meant 40% of potential opportunities were lost, along with thousands of dollars.
After engaging Unique, their answer rate skyrocketed to over 90%, resulting in a significant increase in new patient starts. They not only recaptured lost revenue but also saved 60% in costs compared to their previous in-house solution.
The Value of Partnering with Experts for your Patients
Partnering with a specialized call management service like Unique Dental Scheduling ensures no call goes unanswered. Their trained professionals are dedicated to capturing leads, scheduling appointments, and maximizing your practice’s efficiency, allowing you to focus on what you do best: providing excellent dental care.
In dentistry, missed calls are more than an inconvenience—they’re a direct threat to your bottom line. By addressing this challenge head-on, you can secure more patients, more revenue, and a brighter future for your practice. Don’t let unanswered calls be the reason your business misses out.